Wednesday, May 10, 2006

Hot wheels

The new Toyota Landcruiser, spotted in Berkeley. I just have got to say that my generation of car designers is pumping out car after car that look like bathtub toys. You too can spot these designers' babies even if you didn't grow up in the 80s, watching four hours of cartoons a day.

Here's how: the first run of these toy-cars are always yellow. Always! That way, we can also remember how much fun we had with our Tonka dumptrucks and front end loaders in the sandbox. Hummer and Jeep pull the same trick. But Toyota has carved an even stranger niche - recreating life-sized Transformers. The new Landcruiser is clearly an Autobot. He is best friends with Nissan's redesigned Frontier pick-up.

Meet Slag, the dim-witted Dinobot.

I really didn't plan on using this blog to discuss infantile marketing ploys, but it fits under the catch-all of perpetual culture shock.
PS - I could also be convinced that the new Camrys are actually Destro's forehead. Am I on to something here?

No comments: